7 Reasons Why Loyalty Programs Should Use Web3

7 min readMar 6
Web3 is enabling new ways to engage customers.

Loyalty programs are a massive industry, worth over 4 billion USD¹.

In an uncertain market, with a growing number of competitors, maintaining customer loyalty is increasingly challenging but valuable.

Web3 brings several benefits to loyalty programs that are difficult to reproduce using only web2 technology.



Most of my writing is about software. I enjoy summarizing and analyzing books and self-help videos. I am senior software consultant at LazerTechnologies.com.