7 Reasons Why Loyalty Programs Should Use Web3

janac
7 min readMar 6, 2023
Web3 is enabling new ways to engage customers.

Loyalty programs are a massive industry, worth over 4 billion USD¹.

In an uncertain market, with a growing number of competitors, maintaining customer loyalty is increasingly challenging but valuable.

Web3 brings several benefits to loyalty programs that are difficult to reproduce using only web2 technology.

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janac

Most of my writing is about software. I enjoy summarizing and analyzing books and self-help videos. I am senior software consultant at LazerTechnologies.com.